Behavioral Economic Books:
- Nudge by Richard Thaler
- Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
- http://www.goodreads.com/shelf/show/behavioral-economics
Websites:
Database of nudges
Leaders in the Behavioral Economic field:
- Richard Thaler
- Dilip Soman
- Rory Sutherland
- Dan Ariely
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