The solar manufacture Solyndra has recently opened up its new manufacturing facility in Freemont along Highway 880, which is a vital artery for Bay Area traffic. While the building does have the company name in big letters, the roof is not visible and we are left wondering whether there are solar panels on the roof.
Now we all know what solar panels look like but Solyndra has a unique tube design hence the name, which is visually different from any other product.
By not showing the roof and any solar panels that may be up there, Solyndra has missed out on a golden opportunity to show their product to the world.
How big is this opportunity? Lets do a little math to estimate the missed impressions.
Assume the following:
Average speed of cars on 880 is 50 mph including traffic or about 73 Feet per second.
8 Hours of daylight.
The freeway has five lanes of traffic each way and cars are separated by about 100 feet.
Calculations
73 Feet per second / 100 feet per car = .7 cars / second.
Five lanes for each direction = 5*2*0.7= 7 cars / second
1 day = 8*60*60*7=201,600 cars per day.
If the average cost per 1000 impressions (CPM) is $1.00 then Solyndra would have to spend $200 a day to get the same exposure or $73,000 per year.
1 comment:
Perhaps they could have a McDonalds like sign that tells how many Volts or Dollars Solyndra has generated from their roof top solar farm... "We've Served over 1 Million Volts..."
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